‘Development and validation of makeup and sexualized clothing questionnaires’

In this ‘exploratory factor analysis’, researchers took a sample from 403 college undergraduate students(women) and measured the pressure women feel to wear makeup and sexualized clothing.  There were two different studies being conducted at the same time. In Study 1, researchers created two questionnaires to assess the ‘perceived pressure to wear makeup and discomfort when not wearing makeup’, and ‘perceived pressure to wear sexualized clothing, and body image concerns with regards to sexualized clothing’.  “The exploratory factor analyses revealed Unconfident and Unease scales for the Makeup Questionnaire (MUQ) and Body Dissatisfaction and Pressure scales for the Sexualized Clothing Questionnaire (SCQ). In Study 2, the confirmatory factor analyses confirmed the factor structure for the MUQ and SCQ. The incremental validity analysis revealed that these measures can be used to predict self-objectification and shape and weight concern in women.”

The research topic of this study was: the development of validation of makeup and sexualized clothing.  The research question was: to what extent do women feel pressure to wear makeup and sexualized clothing on college campuses.  

This type of data was sample and survey data.  This data took on the form of categorical data.  Although this isn’t in exact correlation to my own personal research question, what really interested me was the data analysis method and data in itself.  This is exactly how I would want to conduct my experiment because it possesses the same moral concepts in terms of measuring feelings and patterns in people.  I think using a questionnaire is a good way to collect data, but the results can be broad and not give enough specific information. With using a scale or a few different scales, like in this research, It would be able to provide much more specific data, as well as a wider range.  I think this research showed a way to be able to get the most out of using a survey/questionnaire/scale as your main source of data. It can be as specific as you like and bring some very interesting behavior patterns to the surface.