The field of sociology has quite the amount of subsections where people can just dedicate their time and effort into studying. The article “Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity” by Karen Page Winterich, Vikas Mittal, and William T. Ross JR. is one such study. The premise of this article is to investigate some important two social identities one being gender and the other being moral. From what is present in the title and abstract the research question for this study could be “Does gender and moral identity influence donation behaviors between in-groups and out-groups”. The type of data for this study is simply identities and reports of actions. These two data types are needed because without both of them they could never come to a conclusion. The data gathering method for each study was done via survey in various locations. After all the separate studies were finished a qualitative analysis was carried out over the aggregated survey data using cross tabs to see if there was any significance to their findings. Overall I think this is a really good piece just in terms of seeing how a multi-study research study should carried out. Besides that it goes to show that even just the topic of donations have a lot of studies that could done because this study just does gender and moral identities so it could easily be expanded to other identities like region, age, or race. What I think others might find interesting about this study is that when giving out surveys your actually able to control for biases naturally wording the questions of the survey differently.

Link to article:  http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.569.642&rep=rep1&type=pdf