Cummings, Kelsey. 2018 “Gendered Choices: Examining the Mechanics of Mobile and Online Girl Games.” Television & New Media 19 (1): 24-41. doi: 10.1177/1527476417697269.
The author Kelsey Cummings researched the subgenre of mobile online games created for girls. The research question is whether the mechanics in three games–Barbie Fashionistas, Style Studio: Fashion Designer, and Central Park Wedding Prep–serve gendered ideologies that are harmful to girl players. The data that the author chose to gather and analyze are the games itself, as well as some reviews and game play footages available on social media. In looking at Barbie Fashionistas, Cummings criticize the game play as it revolves around the aesthetics of Barbie’s bodies; the core mechanic of dressing her is reliant on her thinness and unattainable body image. The author calls the Style Studio game mechanics as “playing against design” because it differentiates itself from the Barbie Fashionistas. It includes male models and it does not encourage girls to dream and imagine themselves as the avatar like with Barbie. However, the game still showcases thin female models and muscular and masculinized male models. Although the female models display a more attainable body image, they still reinforce the strict cisnormative gender binary. The last game Cummings looked at is Central Park Wedding Prep, which is different from the other two games because the player needs to wash, cleanse, and pluck the avatar’s face before applying makeup, select hair and eye colors, and finally dress the avatar in preparation for their paid-for wedding in Central Park. In the reviews, this game is criticized because it perpetuates the notions of the New York Fashion Scene that are present in pop culture, but not the real culture. It is marketed towards what young girls want to believe, and not the reality. This game perpetuates class-based ideology as the bride and groom dream for a Central Park Wedding, and did everything to attain it. Even having their wedding photo album done in Central Park, even though they could not have a Central Park wedding. Girl players are taught to follow a Cinderella narrative that they can project themselves onto. In conclusion, Cummings deduced that no matter the attempts at breaking away from the patriarchy, the marketing of these “Girl Games” are still terribly designed and still perpetuating particular ideologies and worldviews that are potentially harmful to young girls who play them.